What do dozens of movies stars, socialites and singing sensations fleeing from the paparazzi have in common? Aside from their fame, many have the same preferred shopping district in Los Angeles. They are all shopping regulars on Robertson Blvd. Situated on the between Beverly Hills, West Hollywood and Los Angeles, Robertson Blvd has become known all over the world for its shopping and is dotted with only the most upscale boutique shops offering the latest in high end fashions.
Robertson Blvd’s shopping area begins at the intersection of Melrose Ave and extends all the way down to Wilshire Blvd. Maple trees line most of Robertson Blvd and as the street is narrow the trees provide a constant shade over the sidewalks and blvd itself. The majority of the stores along Robertson are all boutiques whose locations along Robertson are their only location aside from London, Paris or New York. The majority of the stores along Robertson are owned by independent fashion stylist who began their careers in the London, New York or Milan fashion scenes designing for the biggest names in apparel. The stores reflect their own personal design talents and tastes as they seek to differentiate themselves from the original designer’s names they once designed for. Most of the stores along Robertson are very upscale and expensive and compete with the line up found on Rodeo Drive. The stores on Robertson offer high end fashion lines and accessories that cater more to women than to men and most are designed to be worn at both social and professional events. Robertson is different than Melrose Ave in that Melrose caters to the more edgy and hip crowd.
Recently Robertson Blvd has become acelebrity hangout with names including Victoria Beckham, Britney Spears and Paris Hilton (to name only a few) as Robertson regulars. It has not been unusual for those that consume celebrity gossip sites (such as TMZ or Perez Hilton) and magazines to see a constant flow of photographs of the stars shopping on the stretch of Robertson between Beverly and Wilshire. In addition to stores catering to fashion, Robertson has also seen a rise in retail merchants specializing in home remodeling and decorating. The stores often feature gigantic show rooms that showcase the latest in floors, drapery, counter tops, kitchens and bathrooms. The main clientele for these stores come from the Hollywood Hills and Beverly Hills area.
Power shopping is not the only lure of Robertson Blvd. The Ivy Restaurant is as famous as the celebrities who shop on Robertson and dine at this famous establishment. The restaurant stands out along Robertson with its characteristic white picket fence. On any given day the outdoor patio is a swarm of celebrities, agents, producers and the LA wannabe crowd. Often paparazzi camp out on the curb across the street looking for the next big shot.